When Hyatt Hotels Corporation acquired Two Roads Hospitality, Epiphany was hired to complete a brand repositioning initiative for its independent collection brands, including JdV by Hyatt (formerly Joie de Vivre Hotels). The goal was to create a positioning strategy that would distinguish JdV by Hyatt within Hyatt’s Independent Collection brands and the soft brand collection market as a whole.

Brand Repositioning Strategy • Logo Development • Visual Vernacular Refinement  

Brand Messaging Guide • Co-branding Requirements & Creative Development • Brand Video Sales Support Materials