Host Hotels hired Epiphany to develop a new, independent lifestyle brand for this asset in Phoenix, Arizona. Formerly a Ritz-Carlton, the goal was to create a positioning strategy that would maintain the core sophistication of the property (both physically and within its customer base), while introducing new elements that would effectively connect and appeal to a more youthful, independently-spirited audience.

Brand Positioning Strategy  • Name & Tagline Development • Logo Design & Visual Vernacular • Brand Operationalization | Guest Touchpoints • Brand Operationalization | HR Integration • Website Design • Collateral Development • OS&E Design • Advertising Templates