Epiphany was hired by Laurus Corporation to develop a repositioning strategy for this asset in Vail, Colorado. Based on a planned renovation to the resort formerly known as the Vail Cascade Resort & Spa, the goal was to cultivate a positioning strategy that would align with the property’s transformation into The Luxury Collection and increase group and leisure ADR by connecting to the internationally inspired, adventurous spirit of the local area.

Brand Positioning Strategy  • Name & Tagline Development • Logo Design & Visual Vernacular • Brand Operationalization | Guest Touchpoints • Website Design • Collateral Development • Print Advertising Campaign Creative • Digital Advertising Campaign Creative