DiamondRock Hospitality hired Epiphany to develop a new, independent lifestyle brand for this asset in Vail, Colorado. Formerly a Marriott resort, the goal was to create a positioning strategy that would elevate it to become one of the most luxurious properties in Vail. Nestled at the base of Vail Mountain, The Hythe, Marriott International’s only Luxury Collection alpine resort in North America, was inspired by the individual and collective passions of Vail founders Pete Seibert and Earl Eaton. The result is a rarefied mountain haven where old and new legends come to life.


Brand Positioning Strategy • Name & Tagline Development

Logo Design & Visual Vernacular • Brand Operationalization • Style Guide