Ensemble Hospitality Partners hired Epiphany to develop an independent lifestyle brand for this asset located in the heart of Silicon Valley, California. The goal was to create a positioning strategy that would distinguish the hotel within its tech-centric marketplace and equally appeal to the local for social connectivity as well as leisure and business travelers globally.

Brand Positioning Strategy • Name & Tagline Development • Logo Design & Visual Vernacular • Brand Operationalization | Guest Touchpoints