Two Roads Hospitality (now part of Hyatt Hotels Corporation) and DiamondRock Hospitality brought in Epiphany to lead a brand refresh for L'Auberge de Sedona, sharpening its position as Sedona's premier luxury retreat and one of the defining spa destinations of the Southwest. Epiphany developed a positioning strategy that set the property apart in a crowded market while preserving its unique elements, enabling it to establish a reputation as a market leader.