Epiphany Privé

brand code

412

The Hythe

YEAR
2020 – 2021
SECTOR
Hospitality
CLIENT
Luxury Collection
LOCATION
Vail, Colorado

DiamondRock Hospitality hired Epiphany to reposition its Vail, Colorado, asset, formerly a Marriott resort, as one of the most luxurious properties in the destination. The result is The Hythe, Marriott International's only Luxury Collection alpine resort in North America, set at the base of Vail Mountain and inspired by the passions of Vail founders Pete Seibert and Earl Eaton. A rarefied mountain haven where old and new legends come to life.

The Hythe brand identity
The Hythe website on MacBook
The Hythe stationery
The Hythe property
The Hythe

Brand Positioning Strategy

Name & Tagline Development

Logo Design & Visual Vernacular

Brand Operationalization

Style Guide

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