brand code
412
The Hythe
YEAR
2020 – 2021
2020 – 2021
SECTOR
Hospitality
Hospitality
CLIENT
Luxury Collection
Luxury Collection
LOCATION
Vail, Colorado
Vail, Colorado
DiamondRock Hospitality hired Epiphany to reposition its Vail, Colorado, asset, formerly a Marriott resort, as one of the most luxurious properties in the destination. The result is The Hythe, Marriott International's only Luxury Collection alpine resort in North America, set at the base of Vail Mountain and inspired by the passions of Vail founders Pete Seibert and Earl Eaton. A rarefied mountain haven where old and new legends come to life.





Brand Positioning Strategy
Name & Tagline Development
Logo Design & Visual Vernacular
Brand Operationalization
Style Guide


